Perhaps you see the pattern emerging: For today's marketers, the challenge really isn't measurement; there is an abundance of metrics. The challenge is measuring Marketing's value and performance.

Collecting this data requires a comprehensive IoT platform—but is that its only role? Or can it offer even more?

Consortium is resetting the standard. With the acquisition of Metrics That Matter ® (MTM ®), Consortium has built the first Next Generation Value-Added Reseller (VAR), a new model designed to ...

listed below are four key performance indicators that support three metrics gauges: market share, lifetime value and brand equity. These gauges are directly linked to the three specific performance ...