While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over the more intangible benefits it provides.

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

By completing this specialization, you will be able to: Understand what public relations is and the value it brings to your brand or organization Produce professional public relations materials such ...

Most public relations professionals feel confident about the value they've been providing during COVID-19 but are also grappling with more burnout and stress because of the pandemic, according to ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

When Ezequiel Costa first arrived at Brigham Young University, he said he struggled to find his place. But through his passion for public relations, his love for soccer and his drive to help others ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...