Varsity Spirit is launching the Pro Cheer League, the first professional cheerleading league in history, starting in January ...

Pro Cheer League is billed as the first professional cheerleading league for athletes 18 and older designed to give cheerleaders the chance to keep competing after college.

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...

The Memphis-based Varsity Spirit, a division of Varsity Brands, who is one of the renowned organizations in cheerleading and dance is launching the Pro Cheer League.

Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing private ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.

Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball ...

The Seaford High School varsity cheerleading team was celebrated with a parade on Saturday, May 17, as the team was honored for winning the first national title in school program history. The ...

Varsity Spirit is launching the first pro cheer league with paid spots, events in major cities, and a new stage for athletes after college.