Experts predict retail media will reach $81.6 billion in ad spending in 2025, comprising almost a quarter of all U.S. digital advertising dollars spent. The increasing reliance on retail media ...

Wurl's Dave Bernath joins Variety's Strictly Business podcast to discuss changes and challenges in the CTV ad market, from Prime Video to YouTube.

Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...

The company hopes to use insights from its desktop and laptop computers to help advertisers target PC and streaming video users.

A 30-second ad for Kalshi, an online trading service, presents a string of characters in wild scenarios making their picks for who will win the NBA Finals. All of the video clips were generated by AI.

The media giant will continue to leverage the firm's solutions across linear, streaming, digital and cross-platform campaigns ...