If you're not already using video ads, you could be missing a real opportunity to connect with your customers in a way that ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Discover how AI-driven technologies are shaping video marketing by delivering personalized, data-driven content that strengthens relationships.

That’s where Precision Video Placement comes in. We’re not just running ads—we’re ensuring your brand reaches verified B2B decision-makers. Here’s what sets Precision Video Placement ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats ...

Reels and 4:5 in-feed video ads, optimizing safe zones, and using creative variations to drive better engagement.

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools.

Executives emphasized a focus on full-funnel advertising, including upper-funnel tactics that can build brand awareness. A key part of that strategy is Amazon Prime Video, which is entering its second ...

As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of the NBA and more WNBA games to the slate. “This is a pivotal year ...