Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

The video attracted mixed reactions. Some believed it was a staged marketing stunt by the food delivery company, while others ...

Atari, the World Health Organization (WHO), singer Dua Lipa and Xbox were among the organizations and brands to offer their sympathies.

Why do you think Duo died? Duolingo has killed its mascot in a new marketing stunt, but it's brought out the worst in brands.

and how he thinks about the fine line between viral marketing success and desperate marketing gimmick.

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...

While these kinds of efforts are themselves growing more and more common there is one film whose viral marketing campaign set the gold standard nearly 20 years ago — and will never be beaten.

Vijay Mewalal Gupta, the vendor behind this innovative deal, allows customers to visit his stall anytime and enjoy unlimited ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

The US label founder Andre Benz spoke to Music Week last year about the set-up for the US label, which partnered with Flystr8 ...