Over the years, I’ve observed how much confusion there is over two of the fundamental features of a company’s culture: its vision statement versus its mission statement.

Once I started my company, I realized the importance of mission, vision, strategy and values. I'll share my understanding of these concepts and why each is essential.

Values. Based on our Vision and Mission, our values, known as iCARE, are: integrity - in the pursuit of knowledge. Collaboration - between each other, across disciplines, and with Silicon Valley and ...

At Case Western Reserve University, our mission, vision and values are more than just words. They drive who we are and who we want to be. They advance what we study and how. They shape our community, ...

Values. The University Library is committed to these core values, which guide us in carrying out our mission and realizing our vision: Compassion and social justice. Every member of the campus ...

Vision, Mission, Values Matter Keeping this in mind, it is imperative that the vision of the startup is communicated to potential employees even before they come on board.

Mission, Vision, and Values What is Exploratory Studies? In 2025, we were excited to celebrate the 29th Anniversary of the Exploratory Studies Program at Purdue University!Our program helps students ...

A mission statement is critical—but vision and values statements are much less so. When an organization combines those three elements in a single communication, stakeholders are apt to lose sight of ...

Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ...

Companies keep refreshing their official statements—but the real question is why they don’t actually use them.

By detailing the core values of the company, the vision and mission statements target the central ideas that every employee should. Chron Logo Hearst Newspapers Logo. Skip to main content.