VisitScotland has announced the launch of its largest ever marketing campaign, featuring a new TV and cinema advert, a new website and promotional events, working alongside Disney Pixar and ...

VisitScotland has introduced a new Witch Trail to mark the “ Year of Stories 2022.” The trail highlights 15 locations across the country for visitors to explore year-round.

VisitScotland has announced it will close its 25 information centres over the next two years as part of a new strategy to influence tourists in the planning stage of their trip.

VisitScotland will close its network of information centres over the next two years as it phases out face-to-face contact with tourists, in a move described as a “hammer blow” to the industry.

VisitScotland claims the marketing hook-up marks the first time Disney has teamed up on this scale with a country’s tourism organization for the launch of one of its titles. It and Disney aim to ...

VisitScotland has lifted the wraps on the second phase of its tourism recovery plan, an ambitious drive to support a return of tourism to pre-pandemic levels.

A unique trail has inspired two in every five tourists to visit one of Scotland’s designated Unesco sites, new findings have ...

Place development is one of VisitScotland’s three new priorities, alongside market development, and business and experience development. It’s been a privilege to work with partners across the ...

RICHARD Saville-Smith, who was sacked as PR manager for the Year of Homecoming, has lost his case for disability discrimination – but VisitScotland, his former employer, has been heavily criticised.

VisitScotland chairman Mike Cantlay said 51-year-old Mr Roughead, who joined the body in 2001 from Diageo, was regarded as one of the "top tourism marketeers in the world".

Nearly two-thirds of Scotland's tourist information centres are to close as part of a "radical" plans to change the service. VisitScotland said 39 of its 65 centres would shut over the next two ...