What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies.

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market.

With 65% of people being visual learners, it’s clear that the way you present your brand visually makes all the difference.  ...

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

Typography is a powerful brand tool that can add visual meaning to what is communicated. Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand ...

CANADA LA, one of the top panel discussions at SXSW 2025, explored music branding, highlighting how visuals shape an artist's ...

Brand identity comprises distinctive elements—visual, verbal, and experiential—that a company uses to create a specific perception in customers' minds and differentiate itself in the marketplace.

iterative and inclusive”, it has unveiled an updated visual identity. Partnering with agency R/GA to help shape the new direction, first up has been a refresh of the brand’s logo. Android last updated ...