A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

NOT Wieden+Kennedy has created a state-of-the-heart visual identity system for the 69th Eurovision, which kicks off this ...

Well-established US financial services brands are rethinking the way they present themselves as they gear up for rapid ...

360-degree idea with a cohesive visual identity system. This means owning a meaningful role in people’s lives – a foundational brand idea that captures what your brand stands for, creates ...

Our unique visual identity was developed in collaboration with renowned Pentagram designer Paula Scher. The creation and origins of the system reflect our commitment to the power of design and legacy ...

The brand is a complex system driven by the emotions of our audiences who ... shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these ...

At all times, the center portion of the Beveled-M mark must be either red or white. The logo is the fundamental visual expression of the identity. Miami University's primary logos are the official ...

New York creative agency Mrs&Mr was tasked with creating its first visual identity system, to be rolled out across all communications globally. Based on the new tagline Light Things Up, the fresh look ...

Updates to our visual identity system and brand review processes are designed to simplify options and increase ease-of-use for all campus communicators, including those with limited or no graphic ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo ...

Brandeis University promotes and protects its reputation and image by ensuring the proper use of its name and trademarks. Our partnership with the Collegiate Licensing Company (CLC) gives the ...