“Texas Tech’s visual identity is more than a logo or a set of colors. It represents our values, aspirations and commitment to excellence,” Matt Dewey, vice president for Marketing ...

Visual Identity System. A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and ...

Brandeis University promotes and protects its reputation and image by ensuring the proper use of its name and trademarks. Our partnership with the Collegiate Licensing Company (CLC) gives the ...

Our visual identity plays a critical role in conveying the breadth of our university to both academic and nonacademic audiences. Our unique visual identity was developed in collaboration with renowned ...

Pratt’s visual identity system reflects our diverse and multifaceted community. The guidelines are built on the concept of flexibility, providing a collection of versatile tools to help you create ...

On March 28, PepsiCo announced that its flagship brand, Pepsi, will be using a new logo and visual identity system on its cans, bottles and more — the first update to the logo in 14 years.

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Auburn does not have a new logo. Auburn has a new visual identity system that includes tweaks to the AU to make it more usable in digital forms, which is the primary way in which it is currently used.

BizClik, the global B2B digital media and events company, has revealed a refreshed brand identity for Sustainability LIVE.

Identity Hierarchy . There is a hierarchy of marks within the UB Athletics visual system that directs how they should be used and with what relative frequency. UB Athletics staff, partners, vendors, ...