As CEO of a web design and digital marketing agency, I have come across some seemingly good landing pages that don’t perform as expected on the conversion front, and the reasons are varied. According ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

When attention spans are ever-decreasing and visuals are processed faster than text, landing page design can make or break a conversion. While creating compelling call-to-action copy is crucial, the ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Good design is the unsung hero of conversion optimization. Too often, when the topic of landing page design comes up, it’s dismissed superficially with canned prescriptions. Use an image of a person.

The first generation of landing pages was basic, almost cliché. They consisted of a headline, a few bullet points, a "hero shot" image, and a form. They captured leads with the promise of a whitepaper ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This post originally appeared on the Positionly blog. Landing pages help sell the value of your company’s ...

What is the difference between a landing page and a squeeze page, and what's the best use case for each? We've asked marketing experts for their take. Landing pages have served as a fundamental tool ...