These past two years have seen the fall of the New Economy and a return to traditional business fundamentals. The buzz words have changed: No longer is B-to-B, B-to-C or P-to-P guaranteed to secure ...

"At a time when business models are coming under heavy scrutiny, investing in web-based advertising can make the difference in producing viable business models for community Wi-Fi networks," said ...

The article talks about ads on iPods, movies on video-game players, radio on the Internet, sponsored bars in theaters, advertising in stores, and on and on. But surprisingly, only two mentions are ...

AppLovin’s first quarter results were well received by the market, as the company achieved substantial year-over-year revenue growth, driven by enhancements to its advertising technology and continued ...

While developers were once leery of Internet listings, Zilbert says, broader outreach at lower cost has converted many to the gospel of virtual marketing. A well-designed Web site is now a must for ...

AppLovin rebounded from short-seller pressure and a tech sell-off, driven by a strong company response to short-seller allegations and an excellent Q1 2025 earnings beat. The company has divested its ...