Weetabix, the UK’s favourite breakfast cereal [1], is launching Crispy Minis Caramelised Biscuit. A delicious union between its leading bitesize cereal format and one of the most popular flavour ...

With many of us still working from home, eating the same breakfast each day can get a little boring - and let's be honest, we could all do with a little excitement in our lives at the moment. So, why ...

Weetabix, the UK-based cereal maker owned by Post Holdings, has reduced the amount of sugar in Crispy Minis, a range sold in its domestic market. The company said its Weetabix Crispy Minis products ...

Many Americans have never heard of Weetabix and may be surprised to learn it's one of the United Kingdom's most popular breakfast cereals. In fact, the Weetabix factory outside of Kettering produces ...

Weetabix Minis have been rebranded as Crispy Minis in a bid to turn around ­­flagging sales. Following a 13% year-on-year sales slump to £17.9m [SymphonyIRI 52w/e 26 March 2011], the 13-year-old brand ...