Jaguar’s weird rebranding attempt to reach wealthier buyers: A car ad with no cars in it The 90-year-old company is trying to find its way By Sean Tucker Published: Nov. 26, 2024, 5:00 a.m. ET Share ...

I’m (just barely) old enough to remember the cheap-car craze of the mid-1980s, when the $4,995 Hyundai Excel and $3,990 Yugo GV popped onto the market to undercut established shitboxes like the ...