Once the Internet had introduced us to the concept of the meme, we started seeing them everywhere. Mostly because they had always been there and the word “meme” hadn’t become a, well, meme yet.

A well-placed meme on somebody's social media timeline can lead them down a rabbit hole of radicalization, misinformation, even extremism. So, Emily, you've been working on this book.

A popular social media meme alters the words of satirist Andy Borowitz. His statement, from 2016, was critical of now-President Donald Trump -- not of Trump's rival, Hillary Clinton.