Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

With the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to ...

The Marketing Club offers a great resource to its members with a list of typical marketing case questions and a framework on how to answer them: traditional marketing structure using the 3C’s ...

Consumers are more empowered than ever before. They have more choices available to them, more options, and more alternatives. Thanks to technological advances and the growth of the Internet, and more ...

CMOs who want their efforts to contribute to their organization’s growth would benefit from embracing how the 4Ps can inform their strategies. This is the third in a series from Quatical’s Marc ...

Marketing strategies from 1960 listed the 4 P's of marketing as place, price, product, and promotion. Nearly 60 years later, there's a new list of 4 P's that marketers must adhere to, or risk ...

Philip Kotler (born 1931 in Chicago, Illinois) is currently the SC Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the ...

Marketing Week’s exclusive 2025 Career & Salary Survey found most marketers hold very little sway over the 4Ps at all. Just 34.1% of the more than 3,500 marketers who responded to our survey have ...