An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

It contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. A thorough marketing strategy covers the four Ps of ...

(1) "Reduction Strategy" that reduces the amount of use of rare elements and harmful elements to the utmost limit. (2) "Substitution Strategy" that substitutes the function of rare elements by ...