The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

The business model used to be a pretty universal term. The same skeleton applied to many businesses, and it involved a customer becoming aware of a product (billboard, print ad, yellow pages, etc.), ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

Building a successful company almost always involves successfully marketing your product, your service, or yourself. Far too many companies underspend on their customer-facing efforts, or instead they ...

How do you actually implement artificial intelligence in your marketing processes? Where do you begin? You start with these essential steps. The prospects of what artificial intelligence (AI) can do ...

Marketing success can often be difficult and hard to understand. Successful business marketing can often be elusive, but every leader knows that good marketing is essential for continual business ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

Speaking regularly on your topic or industry establishes you as an expert and can lead to more business opportunities. Creating demand for your speaking service and business can be challenging, ...

Marketing automation is continuing to grow through the recession; Will Schnabel, vice-president of international markets at lead generation software provider Silverpop, reports that his company’s ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...