Creating a brand for the farm is an important business ... Once you’ve got a strong positive image, you have to promote your brand. Show that you are valued and trusted to non-farm siblings, ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

Defining strong brands; how brand images drive brand equity. Ever since David Ogilvy focussed attention on the concept of brand image in the 1950s ... familiar brands create a feeling of security for ...