Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Alright, grab your notebook and your favorite drink because we’re about to tackle one of the most exciting (and sometimes most difficult) part of starting your business—choosing your brand name. I get ...

Since its inception in 1899, Fiat has been a mainstay of European roads and beyond. An Italian brand known for being both affordable and efficient, Fiat has earned its reputation for producing ...

Rachel Maddow and the late Maya Angelou star in the spots, which launch Tuesday ahead of the rebranding on Nov. 15.

Private label’s adoption rate continues to soar as even the wealthiest consumers prioritize value, yet despite the uptick in private label sales, retailers rely on name brands to generate sales ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. “Who would want to use my company name?" This is a common mindset among many small business ...

Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...