An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

senior director of brand strategy at SNHU. It always starts with getting on their radar, which is known as building brand awareness. Laura Long “It's like introducing yourself to someone the first ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

CU Boulder’s brand strategy is a holistic plan designed to help the university achieve its business goals and deliver a favorable experience for audiences across all touchpoints. Our brand strategy ...

In this article, we've outlined how to build a budget for a comprehensive brand strategy that aligns with your corporate strategy so you can approach the next year with a clear vision of your brand's ...

CU Boulder’s brand elements work together to create a cohesive, meaningful brand message. Our brand promise outlines what kind of experience audiences can expect from us. The brand character is the ...

A comprehensive trademark strategy should involve consistently using trademarks as adjectives followed by generic terms to help maintain their distinctiveness. It’s advisable to avoid using trademarks ...

Her passion for leading client relationships from a strategic, consultative perspective has helped Anne-Marie Rosser build ...