This one simple shift is changing how companies turn data into decisions—and why most leaders are still missing it.

It’s well known that having plentiful, high-quality data is necessary to becoming a data-driven organization. After all, data powers strategic decisions across any business function, ranging from ...

One of the biggest challenges early-stage startup founders face is predicting and managing revenue growth. In most organizations, this looks like top-down forecasting and starts with determining the ...

The longer it takes to get to the answers, the greater the likelihood of a biased answer. Instead of Insights influencing ...

Should you invest in a new consumer market? Cut that underperforming division? Buy off-the-shelf or build custom technology you urgently need to compete? Over the course of my career, I’ve seen ...

In an era where artificial intelligence and digital technologies are reshaping every aspect of our lives, education stands at a pivotal crossroads. With increasing access to data and powerful analytic ...

Healthcare’s financial landscape has changed, and the old ways of managing data no longer serve today’s revenue cycle demands. Static monthly reports and backward-looking summaries can’t keep pace ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

BIAL partners with Mu Sigma to enhance Bengaluru airport's efficiency and passenger experience through data-driven ...