The functional strategy encompasses the day-to-day activities, ... Therefore, to increase market share, the functional level strategy might include marketing to improve brand recognition, ...

Jon Bircher outlines seven recommendations to get the most from all company functions and ensure optimal brand planning. As more and more organisations have moved to cross-functional and cross ...

Brand early. Devise a clear branding strategy prior to your debut. This will help educate consumers and dramatically impact perception. Don’t risk becoming a “fungible” brand.

Instead, view branding as a cross-functional team approach that involves product design, marketing, sales and customer success. Here are four things businesses can do to accomplish this alignment: 1.

Join us on Monday 18th March 2024 at 15:00 GMT / 16:00 CET / 10:00 EST as panel members explore the pivotal role of brand planning and brand management tools in the pharmaceutical industry and new ...

The previous three components provide the basis of a functional brand health monitoring strategy, but it’s vital that the insight it provides can be put to work across the whole organization.

Effective brand loyalty strategies in this new landscape must be about more than transactional, discount-based incentives. Ancillary benefits and services that deliver convenience, entertainment, ...