Discover how loss aversion affects decision-making and financial behavior in this article. Learn how to overcome its effects ...

Advisers too often assume all people have somewhat similar preferences. The result is that outliers—and there are a lot of ...

Loss aversion studies have focused on the loss of money, but the emotions associated with loss were formed long before money existed. In foraging bands, loss was often a life-or-death issue.

The psychological name for this deterrence is “loss aversion.” Loss aversion is not a flaw. Extensive research shows it to result from the very way our brain is structured.

When people are stressed, they make riskier decisions. The biggest factor behind this change in behavior is a decrease in ...

Loss aversion is the human tendency to be more affected by loss than gain. In other words, the pain of losing $100 is greater than the joy of winning $100.