Let's face it, video advertising isn't loved online. People hate when they have to view a 15-second spot before watching a free sitcom, and they raise a real stink if it's a 30-second spot. Ads are ...

Around 94 percent of pre-roll video ads are skipped, and 82 percent of people report that they have closed a web page because of an auto-playing video ad. Online video ads can be of particular ...

What does it take to make money from online video advertising these days? That was the topic of a second-day panel at the Streaming Media West conference, which concluded yesterday in Los Angeles.

Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017 Toyota 86 sports car to millennials – a ...

The firm has secured 20 major online video ad campaigns so far in October, compared to just five for the same month last year. Its clients have also ordered eight million pre-roll ads this month ...

Internet marketing—also known as digital marketing —is the process of using online channels to help an audience learn more about your products. Using tools such as websites, email, online ...

While video marketing can be an outstanding tool, you must know how to use it properly. Before hitting that “record” button, consider the following: Understand your audience’s pain points.