Let's face it, video advertising isn't loved online. People hate when they have to view a 15-second spot before watching a free sitcom, and they raise a real stink if it's a 30-second spot. Ads are ...

Around 94 percent of pre-roll video ads are skipped, and 82 percent of people report that they have closed a web page because of an auto-playing video ad. Online video ads can be of particular ...

But online video advertising will be the number-one source of revenue by far, as Omdia projects it will rake in $362 billion globally. In 2024, the media and entertainment market topped $1 trillion, ...

Online video advertising is one of the fastest growing areas of digital marketing, with spend on video based display advertising nearly doubling between 2010 and 2011 to £45 million. This is hardly a ...

The firm has secured 20 major online video ad campaigns so far in October, compared to just five for the same month last year. Its clients have also ordered eight million pre-roll ads this month ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run. Amazon is launching an artificial intelligence video ad ...