To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

For senior executives moving up the corporate ladder, a personal brand differentiates them as leaders in a crowded space.

They all contribute to business success. Creating a personal legend, not a personal brand, is what will make you and your business stand out as an icon in your field. These five tactics will make you ...

The future of personal branding for leaders has now dramatically changed due to the disruption caused by the evolution of AI.

Editor's note: CNN.com has a business partnership with ... William Arruda, founder of Reach Communications, a global personal branding organization, and co-author of "Career Distinction: Stand ...

Building a recognizable personal brand is more than just a marketing tactic—it’s a business necessity. A strong brand identity establishes credibility, fosters customer trust, and drives small ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps.

A personal brand reflects the way people see us. Working on it, polishing it, and making it interesting will make you more desirable in a competitive market. If you are a business owner, your personal ...

Building a brand for a client or business is something that comes easy to PR professionals. Whether you’re just starting out ...

As per the “Rachel Greenwald” report in the “Harvard Business Review”, personal branding is the intentional, strategic practice of defining and expressing your value. “It’s the amalgamation of the ...

This week's Six O'Clock Series, hosted on Monday by the Career and Professional Development Center (CPDC), focused on personal branding.

Don't take it from me. Check out this example from Hanna Larsson, who's built a six-figure business on the back of her ...