"We are watching what's going to happen in the next month, next weeks," said the Ferrari CEO at CONVERGE LIVE. "We are on the ...

Cards on the table: no two ‘scenario planning’ projects are the same, or should be the same. They have different goals, different inputs and different methodologies. Of course, we have seen ...

Financial scenario analysis and stress testing sidestep some of the jeremiads against forecasting by clearly stating the conditions of the model. The “what if” in scenario analysis is ...

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...