When storytelling becomes the throughline of communication with candidates, it helps them understand the business opportunity they are considering.

Every beauty founder dreams of accomplishing what Rhode just achieved: a billion-dollar valuation, a cultural following, and a brand that seems to dominate every platform it touches. Of course, ...

Made from 100% recycled durable plastic, Cracker Barrel's all-weather rocking chairs are crafted by an eco-friendly ...

As Cracker Barrel recently learned, moving away from what consumers want can turn a brand bland — unless that’s what a brand’s fans are clamoring for. Which is the case for a new rebrand by Axe, the ...

Gucci has given a glimpse into the vision of its new creative director, Demna Gvasalia. It's not a runway collection per se, which will come in 2026. Rather, it is a collection of 38 looks that have ...

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...