With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to ...

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

Startups often fail in international outreach by neglecting cultural nuances, over-automating communication and ignoring local compliance.

Learn how TAM, SAM, and SOM can provide clarity and guidance in evaluating market opportunities and fine-tuning your SEO ...

The moves, announced at this week’s SAP Global Partner Summit, include a new go-to-market and revenue-share plan for partners, a new dashboard for tracking partner interactions with SAP and ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks ... committed to delivering Tar-zhay magic." An accelerated strategy for on-trend products plays into the concept of ...

The Board of Directors, a committee of independent directors, and executive leadership have unanimously determined that executing a full ...