Multi-channel marketing automation is rapidly becoming a cornerstone for businesses seeking to optimize their marketing ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

To make the most of social media in your omni-channel approach, it’s essential to integrate these channels seamlessly into ...

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Influencer marketing is moving beyond social. Jenny Penich of Influencer tells The Drum why brands are now tapping creators ...

SMS is a rewarding marketing channel because open rates are high (a whopping 98% ... because they can align sales and marketing strategies and shorten sales cycles. In this competitive landscape, ...

Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a ...

If you haven’t got the resources to build assets and content for every channel you ... effective omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness ...

This includes (but is not limited to) competitive analysis, online presence and SEO (search engine optimisation) audits, marketing and brand positioning, and channel strategy and execution. Here are ...

and transform go-to-market strategies. The takeaway? Women in IT sales, marketing, and the channel aren’t just contributors—they’re essential to business success and long-term growth.