In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

Zoe Hansen / Investopedia A marketing plan is a document that outlines a company's advertising strategy and methods to reach its target market and sell its products or services. A marketing plan ...

I am confident that I am the first person who read the entire thing. A good marketing plan should be focused on presenting the objectives, the strategic initiatives needed to achieve the objectives, ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give ...

When market signals are mixed and budgets are on the line, brands need more than just data – they need a plan. Leaders from ...

Whether we’re marketing a pharmaceutical brand ... Where to start: Keep the brand plan in sight. Incorporate omnichannel strategy to the latter part of the formalised brand planning cycle ...

Advertising, communications, and PR consultants/agencies seeking to offer better solutions for their clients and increase client buy-in on their strategic recommendations Advertising and Marketing ...

This programme is designed for marketing and non-marketing professionals with a minimum of 5 years of experience, who are responsible for developing and leading the delivery of brand strategy. Combine ...