I am confident that I am the first person who read the entire thing. A good marketing plan should be focused on presenting the objectives, the strategic initiatives needed to achieve the objectives, ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

However, many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing plan does not need to be complex, but it does require ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give ...

Determine schedule to monitor indicators. Articulate the alignment of the Strategic Plan to other campus-wide plans (e.g., Facilities Master Plan, Diversity Plan, and Enrollment Plan) and to ...

Ultimately, a content marketing plan is the key that will unlock a strong content strategy. A plan is a means to an end, your workbook. It will help show you how to create and to measure content ...