If you want to hear an absurd story about how to stifle business growth, consider how frequently marketers change ad agencies ...

Occasionally people may buy on impulse. Often, however, they go through a recognizable purchase cycle. "By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate ...

"With social media, it's a quick up, things go viral quickly, but they also die down pretty quickly," Charles Lindsey, an associate professor of marketing at the University of Buffalo, told me. The ...

There is, furthermore, a persistent feeling that the life cycle concept adds luster and believability to the insistent claim in certain circles that marketing is close to being some sort of science.

“A challenge mobile has put upon retailers is the unwanted availability of information—particularly competitive pricing or offering,” said Shuli Lowy, marketing director at Ping ...