Celebrating athletic achievements, Wheaties cereal has put legendary sports stars front and center since 1934. Here are some ...

Few things were more exciting when you were a kid than getting the prize inside the cereal box. If you grew up in the 1980s, ...

The Wheaties box is iconic. Truly honored to be on the cover of the newest box (even if I do have to share it with knucklehead). It’s a pretty special day for us and we’re very excited about ...

The Watt brothers snagged another coveted sports honor as they will be featured on the front of a Wheaties cereal box. J.J. is a three-time Defensive Player of the Year, while T.J. was awarded the ...

PITTSBURGH (KDKA) - For nearly 100 years, Wheaties has built a reputation for not only being a longstanding breakfast cereal but also featuring many big-name athletes on its boxes around the globe.

The cereal maker announced Thursday, May 2, 2024, that the orange packages with King on the cover will be available at stores around the U.S. later this month. (General Mills via AP) ...

Alongside the new box, the cereal maker will also be donating $100,000 to the Justin J. Watt Foundation to help create after-school sports opportunities for middle school students.

Wheaties has been celebrating incredible athletes for more than 100 years, and Gauff’s announcement comes on the heels of sports icon and equality champion Billie Jean King’s box debut earlier ...

ATLANTA — One of Atlanta's favorite daughters, Coco Gauff, has gotten one of sport's highest honors: her own Wheaties box. General Mills, the cereal company that makes Wheaties, unveiled the box ...

It marks the first time two athletes will share the cover of the box since 1935. “It is a childhood dream come true to be on the next Wheaties box,” J.J. and T.J. Watt said in the press release.