Discover the difference between content and social media marketing. Learn how each fits into your digital marketing strategy.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

However, if you give up, as we are moving so fast in digital marketing, you will be moving backward. You are not alone and will get work, just don’t give up. Methodology: Please note that my ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility ...

It doesn’t matter what field you’re in anymore—whether it’s HR, marketing or even finance. The “just do your job” mindset is ...

India's enormous online presence, with over 900 million internet users, making it the world's second-largest market, has ...

You’re a strategic thinker who loves making connections in person and online. That’s how you know the digital marketing program aligns with your interests: It combines business skills in communication ...

Want to build a digital marketing career? You need tools. The Digital Marketing Certificate provides a comprehensive view of digital communication tools and their role in the larger sphere of ...

Your go-to for B2B Marketing Training and Consulting backed by data science ... Get your B2B news delivered directly to your inbox, 4x a week with the MarketingProfs Today newsletter. If you want more ...

This module explores each of these topics and how you can apply them to make your digital marketing dollars work more effectively. Web analytics and ROI might not be the sexiest topic in digital ...

Here are four digital marketing strategies to use to your ... your target keywords and sales can spike from your hard work. Once you find the right mix of effective strategies, seek to document ...