I regret to say it’s still only athletes who should give a whoop about Whoop. The tragedy of a niche product is if it sees any success, two things will happen. First, rivals big and small will copy ...

The WHOOP is simple, but so smart. Its minimalist, screen-free design means you can wear it 24/7. Pair it with the app for sleep and recovery insights.

Whoop is now on its fourth-generation fitness-tracking band, called the Whoop 4.0. It’s built to offer advanced fitness tracking at a reasonable price, and it works with your iPhone and Android ...

WHOOP has already proven to be a valuable tool in the return of the PGA Tour this month. When Nick Watney withdrew from the RBC Heritage after testing positive for COVID-19, he said he sought a ...

Ahmed's company, Whoop, has scored investments from Michael Phelps and LeBron James, opened a flashy headquarters steps from Fenway Park, and made waves in the crowded world of wearable tech.

When I reviewed the Whoop 4.0, I said it was a tracker that made sense for athletes, but not so much the average person. Between hyper-performance-focused features and a pricey $30 monthly ...

Whoop has been regarded as one of the most advanced health-tracking bands you can wear that isn’t a smart watch or ecosystem-dependent. Even still, step counting has not been a feature – until ...

Whoop 5.0 can also be worn on multiple locations on the body -- not just the wrist -- for 24/7 tracking. If you find having a wearable on your wrist clunky and uncomfortable, this is a game-changer.