Before becoming a pre-eminent customer experience thought leader and expert, Augie Ray was a leader in social media marketing and customer experience insights for brands, such as American Express and ...

The days of selling vitamins door-to-door may have long ended, but as Alexander Graham Bell said: “When one door closes, ...

Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on ...

Social media is ever-evolving. Businesses can harness its power by understanding their audience, crafting content, and ...

In a fireside chat, Fernando Fernandez indicated his intention to move to a 'social first' marketing strategy, says Warren ...

Social media strategist and speaker Estelle Keeber ... and applying that knowledge to different challenges.” Why Instagram Marketing is Relevant for Students As industries increasingly ...

Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

Businesses are constantly seeking innovative ways to amplify their online presence. Social media marketing has become a ...

Influencers use social media growth services to grow their presence in the digital world. One of the increasingly reliable resources for followers’ likes and views on several social media platforms is ...

When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social ...

Brands are now increasingly treating billboards as 'baits,' investing heavily in OOH with the explicit goal of driving social media virality ...