A selection of floats and balloons debuting at the 2022 Macy's Thanksgiving Day Parade. Center is the "Wondership" float from Wonder Bread while the likes of (clockwise L-R) Macy's, Bluey, Minions ...

For any company that’s been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this ...

Get a sneak peek of the sliced bread brand's one-of-a-kind airship float ahead of its debut at the iconic parade later this year. Wonder Bread has been a part of our lives for years, in one way or ...

Wonder Bread joins Macy’s Thanksgiving Day Parade with maiden voyage of ‘The Wondership ... and blue balloons and powered by confetti to inspire all to keep looking up.

Wonder Bread is making its debut at the Macy's Thanksgiving Parade in New York City this year. The Wondership float is seen at Macy's Parade Studio on November 15 in Moonachie, New Jersey.

Wonder Bread hopes its latest stunt can help. ... The brand’s signature logo colors — red, yellow and blue — are also featured on the float and on balloons and confetti.

For any company that's been around for a century, it can be hard to keep the brand fresh. Wonder Bread hopes its latest stunt can help. The 101-year-old bread maker will have a float in this year ...