Yellow has been a favorite choice of animators since cartoons were first colorized, and they aren’t just choosing the shade because it looks pretty.

The artist who participated in two iconic animated projects involving The Beatles reflects on the band's Saturday morning cartoon series and film "Yellow Submarine." ...

One of the first shows to introduce an entirely yellow cast was The Simpsons, and their colour was chosen to differentiate them from all the normal-coloured cartoon characters on TV: when you’re ...

Yellow is, as any Inside Out viewer knows, associated with joy, as well as energy and vibrancy. As the video points out, these are all excellent traits for cartoon characters.