YouTube has announced updates to the YouTube Shopping affiliate program to further fuel the thriving video commerce in the ...

YouTube is expanding its live shopping feature, joining other platforms in investing in livestream e-commerce amid mixed results. The video platform announced Tuesday that it is partnering with ...

Inside a historic aircraft hangar in Playa Vista, crowds of people gathered on Thursday to browse the latest fashions from handbags to clothing and shoes as they prepared for the holiday shopping ...

YouTube is rolling out new features designed to help users more easily buy and sell products on its website. On Tuesday, the company announced Shopping Collections, which lets creators curate lineups ...

If you're regularly on YouTube, you may already be shopping your favorite content creators' YouTube channels. YouTube Shopping was launched in mid-2023, marking a new chapter in the evolution of ...

Key updates include the introduction of QR codes that let you identify and shop for items in tagged videos, AI-powered ...

YouTube has announced several new features that aim to improve the viewing experience on TV screens, including an instant ...

The video giant is tapping its heavy-hitter creators for live shopping events, hoping to replicate success in international markets and get U.S. consumers hooked. By J. Clara Chan Digital Media Writer ...

YouTube sold merch virtually during the official Coachella livestream event. The platform partnered with the festival to sell exclusive pieces from over a dozen artists. Viewers could purchase the ...

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A new report suggests that a YouTube shopping feature is on the way. Google admitted that it is testing a form of tagging products at the moment, but wouldn’t say more. Allegedly, Google might be ...

YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and ...