Dopamine anchoring has quickly become one of the most talked-about psychology hacks on social media. The concept revolves ...

A new social media trend uses dopamine anchoring to transform dreaded tasks into rewarding activities by consistently pairing them with enjoyable stimuli.

This is the 17th article in the Behavioral Finance and Macroeconomics series exploring the effect behavior has on markets and the economy as a whole and how advisors who understand this relationship ...

We examine the susceptibility of consumers’ willingness‐to‐pay (WTP) and willingness‐to‐accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although ...

As consumers, we’re often unaware of how much our spending decisions are influenced by cognitive bias, according to personal finance author Emily Guy Birken. “The first time we hear a price for ...

There’s a big difference between tossing a “lunch hook” over the side for a quick dip and securing a boat anchor for an overnight stay. What is the proper technique for anchoring? Whole books have ...