2. An Obsessive Focus on What the Audience Wants The "benefit" is obviously an important element of any brand-positioning statement. And in some rare instances, a brand benefit is so compelling that ...

A well-defined brand positioning statement will give you clarity of focus and could act as a compass for all aspects of your business. When you make strategic decisions on launching a new product ...

Melanie Puddick, of Added Value, offers some guidance on understanding brand positioning and offers a simple framework from which to build. There is no standard definition of brand positioning. Some ...

How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition.

Discover Silversea's new brand positioning, "To Finding More," which redefines luxury standards across all channels, ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

Silversea has unveiled its new brand positioning, To Finding More, which is now live across its channels and platforms. The company said in a press release that the reimagined brand expression ...