The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

A positioning statement is a crisp, comprehensive way to guide someone on how to think about your company. It defines and frames your brand, making it the central organizing structure of your ...

A brand-positioning statement shouldn’t be written once and put to rest on a shelf in your office. Take a hard look at it at least once a year and make sure it’s still relevant.

Dorian Smith-Garcia December 1, 2023 at 10:59 AM·6 min read A Black man sitting at a laptop writing his positioning statement for his startup ...

Amazon’s positioning statement form 2001, when the company mostly sold books, is an often-cited example of an effective positioning statement: “ For World Wide Web users who enjoy books ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

Your positioning statement should be specific to what sets you apart from the competition for your core stakeholder groups. Don’t try to appease everyone.

When you’re assembling your positioning, you have to pick the elements that are the most crucial to your brand, including your functional benefit. That’s no easy choice.

As Inc. explains, a positioning statement describes how your brand is different from the competition. A value proposition, as defined by MaRS Discovery, is the functional, emotional or self ...

Amazon’s positioning statement form 2001, when the company mostly sold books, is an often-cited example of an effective positioning statement: “ For World Wide Web users who enjoy books ...