Measuring Content Marketing Funnel Performance in the New Normal Adapting to change is never easy, but a smart marketer can learn from any situation, including crisis. The current environment is a ...

Just look at GE. The company joined forces with BuzzFeed to develop branded content, and most people who saw it perceived GE as "inspiring," "creative," and "innovative," leading to a 138% brand lift ...

View all If influencer marketing is part of your plan, you should consider the influencer's input on how customers are responding on a given social media platform or digital community. Their ...

There are KPIs to measure content success at every stage of the funnel. Learn about content KPIs, how to track them & how they support your marketing goals.

Hailey, ID / Syndication Cloud / July 16, 2025 / Scale Hawk Media Group Key Summary Authority Building: Content marketing ...

Bottom of the funnel content is vital in any customer journey. Here's how to optimize it. Most content marketing teams are comfortable publishing top of the funnel (TOFU) content for their ...

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, ...

B2B Marketing Metrics By Funnel Stage There are numerous ways to segment data, but separating metrics by funnel stage is my agency’s recommendation when taking all stakeholders into account.