Roomba maker pushed into bankruptcy
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While iRobot is selling itself off as scrap, let's remember what actually makes a good robovac.
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission. iRobot's December 2025 bankruptcy filing certainly puts a damper on the street cred ...
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Just a few years ago, iRobot, best known as the maker of the Roomba, was riding high, with annual revenue topping $1 billion; Amazon bid $1.7 billion to ...
We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Liam McCabe iRobot filed for bankruptcy in December 2025 and expects to be ...
It might come as a surprise that "roomba" isn't the universal term for a robot vacuum. It is, in fact, a capital "R" that denotes Roomba as a proper noun rather than a generic trademark. Roombas are just robot vacuums made by iRobot, and looking for the ...
Founded 35 years ago, the Massachusetts company pioneered the development of home vacuum robots and grew to become one of the most recognizable American consumer brands. Over the years, it lost ground to Chinese competitors with less-expensive products.