After years of outsourcing to large, impersonal service providers, many are rediscovering the value of local, ...

Knowing what worked, why it worked and how to apply those insights can help teams design campaigns that resonate and drive ...

They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they ...

HubSpot reports a four-stage Loop Marketing framework to combine AI with human insight, improving small businesses' marketing ...

Cobalt Keys LLC, an email marketing firm, is one of the only organizations in existence to be a certified partner with both ...

Mount Sinai Health System’s brand stands out in a crowded New York City market through the “seamless integration” of its medical school and hospitals, the health system’s marketing chief told Becker’s ...

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...

David Weitzner, a film marketing executive who oversaw campaigns for films such as "Star Wars," "Alien" and "The Blues ...