Dividing clients by the size of their wealth isn't enough, CEO Michael Nathanson said at Schwab's IMPACT conference.

Segmenting your target market is a common step in marketing strategy when you have multiple types of customers who would have interest in your product or service. This process involves brainstorming ...

Even after a business identifies its target market, it may still need to promote and advertise its business to masses of people who are not interested in what it's selling. That's where marketing ...

For years, marketing gurus have touted the benefits of buyer personas, focusing on the ability to divide a customer base into easily targeted segments. B2B companies want a clear understanding of ...

When we’re faced with a particularly difficult challenge in our lives, it can be hard for us to dig up the mental toughness we need to get us through. Segmenting makes it easier by keeping your mind ...

The concept of supply chain segmentation involves the alignment of customer channel demands and supply response capabilities that are optimized to maximize profitability and customer value across ...

Fundraising messages and appeals work best when they reflect donors’ individual interests, respect their communications preferences, and feel personal. To achieve that with limited time and resources, ...