One couple had long avoided the Elf on the Shelf, daunted by the responsibility it required. But when they finally gave in to ...

My son has always known I'm the Elf on the Shelf. I do the pranks anyway, and I have more fun with it than he does.

The 2005 children’s book, written by Carol Aebersold and her daughter Chanda Bell, turned an old family Christmas tradition ...

A mom's daughter begs her to do Elf on the Shelf. When she finally caves, she accidentally burns the toy in the oven.

Twenty years ago, teacher Chanda Bell and her family bet on their unique tradition and turned the story into a massive ...

Twin sisters Chanda Bell and Christa Pitts grew up with a family tradition that is now a booming business. They, along with ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have ...

Hanging a gorgeous wreath on the front door welcomes guests and adds curb appeal, but you have to decide whether to hang it ...

A towering Elf on the Shelf has returned to the Scottsdale Promenade, once again becoming one of the Valley’s most ...

Social networks have become increasingly homogenous, showing everything from text to short videos across platforms, where algorithms often overshadow your creativity. In this ubiquitous environment, ...